Barbara DeMarco is a dynamic force in public policy and business strategy. She advises clients in multiple policy areas including education and the non-traditional female policy verticals of gaming, agriculture and technology. In addition, she helps clients navigate legislative, regulatory and procurement matters.

Since 1994, Barbara has represented multiple horseracing and casino interests since facilitating the growth of the gaming sector. Most recently, she was point-person for a project that brought a world-class data center to the Atlantic City Convention Center to support the backend of internet gaming and sports wagering in New Jersey. This was done by facilitating a public/private partnership with the NJ Casino Reinvestment Development Authority and Continent 8 Technologies, the leader in backend solutions for the gaming and sports wagering industries worldwide.

She has also spoken and written widely on the issue of women in atypical professions. To this end, she spends her time mentoring young women professionally and personally. Her name has appeared throughout the entire run of Senate Majority Leader Loretta Weinberg’s list of the most powerful and influential women for InsiderNJ. She was also included on Assemblywoman Shavonda Sumter’s inaugural NJ Women’s Power List, recognizing trailblazing women breaking barriers in New Jersey. She has also received statewide awards from The Arc of NJ and Resolve of NJ for her advocacy work. On June 12, 2025, the Women’s Political Caucus of New Jersey will recognize her with this year’s Trailblazer Award.

In 2022, she was appointed to the Executive Board of the Greater Atlantic City Chamber of Commerce. As of July 2023, she has held the title of Chair-Elect. On June 1, 2025, she will become the Chairperson.

A longtime advocate for education reform, Barbara works with clients that provide choices for parents and families of individuals with complex special education needs. Since 1996, she has represented the childcare industry, one of the few industries dominated by women ownership and leadership. Together with the PGA Team, she ensures that working families have access to quality regulated programs and services that meet the traditional work day and work year.

Barbara is from Hammonton, NJ, the Blueberry Capitol of the World. For years, her family owned one of Ocean Spray’s largest and most successful cranberry farms. It is here she cut her teeth on agricultural policy. She also spent over a decade advocating for the preservation of the horse racing and breeding industries in New Jersey. She continues to champion farming interests through her current work with the National Pork Producers Council.

She is a graduate of Dickinson College in Carlisle, PA, and has accumulated credits toward a Masters Degree in Public Policy and Administration at Rutgers University – Camden.